The Factory Reset Tour

Say goodbye to the "OLD GAME" of storm damage restoration and reset your company into the NEW GAME of how to be successful in the current storm damage restoration environment.

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Why John and Chris Began MYC

"Give a man a fish you feed him for a day, teach a man how to fish and you feed him for the rest of his life". After individually being asked to teach our processes and how we consistently help our clients win in their claims process we started Master Your Craft to teach contractors how to fish. Ultimately by being better prepared and educated, contractors can proactively protect homeowners and advance the roofing industry one roof at a time. Since the industry is rapidly changing we started this course to share our expertise with roofers that share our vision to take care of our homeowners and help them navigate the claims process.

  • Protecting Homeowners

    Over 20 Years of Serving

    Homeowners are who we exist to serve. Being a roofing professional is protecting the homeowner. This course gives you resources to better protect the homeowner and shows you how keeping this greater goal in mind leads to a more successful business and better customer experiences.

  • Mastering Your Craft

    Repairs to Replacements

    We've spent years figuring out the most effective processes, understanding how the insurance companies work, and how to win business you wouldn't before. These strategies help you get repairs turned into replacements, establish yourself as an expert with your customers, and bring you near instant ROI.

  • Advancing The Industry

    Changing the Paradigm

    We are continually anticipating changes to the industry to keep you and your business on the cutting edge. The roofing industry will be here long after any of us will be individually protecting homeowners. By educating, continually learning, and adapting with the industry we can protect more homeowners in the long term and improve the reputation of the industry as a whole.

Memberships are billed monthly or yearly with a discount for subscribing yearly. When you join you get Immediate access to classes based on your membership as well as access to monthly training for the duration of your membership. Each tier of membership includes different classes from over the past detailed below.

  • Foundations of Mastery $1,000/mo $10,000/yr- 7 courses, 18hrs

    What you need to know to begin mastering the repair to replacement business. Courses included on signup: Home Owner Involvement, Adjuster Communication, Goal Posts, Slope Argument, Building a Claim Playbook, Changes in Compatibility, The New Repair Assessment.

  • Strategic Mastery $1,500/mo $15,000/yr - 18 courses, 43.5hrs

    Building on the core concepts that allow you to master your class to take you to the next level of expertise. Included on sign up: All Foundations of Mastery courses, Magic Email, Damage vs Leverage, Evidence and Adjuster Meetings, Systems and Processes, Supplementing Strategies, Consultative Sales Approach, Networking for Lead Generation, Insurance Agents as a Lead Source, Home Owner Driven Claims, Establish Yourself as the Expert, Words Matter

  • The Masters Package $60,000/yr

    Every monthly training Master Your Craft has to offer. From individual scenarios to general practices, what you need to know to be successful in all areas. Included on sign up: Private Traininf with Chris and John, Guest Speakers Bundle, All Foundations of Mastery courses, All Strategic Mastery courses, Repair Pricing vs ITEL Pricing, NTS vs RLS and ITEL, Strategies to Overcome Symbility, DMI Playbook, Case Studies with John, Appraisals and PAs, Goal Setting: How to Effectively Set Goals for Yourself and Your Team, Planning Beyond the Goal, Setting up for Sales and Claims Success, Electronic and Phone Communication with Insurance Companies, How to Efficiently and Effectively Utilize CompanyCam

  • Guest Speakers Bundle $8,000 - 14 courses, 29 hrs We have compiled the amazing guest speakers from since we started into one guest speaker bundle.

    Included in bundle: Mat Mulholland Policy Language and Matching Endorsements, Mike Goldenstein & Andy Schreder How to Engage the Code Official, Alena WIlson Supplementing Strategies, Paul West & Brandan Jones Social Media for Roofers, Mat Mulholland The Wear and Tear Issue, Mat Mulholland Engineers, Sam Koehler An Outside Perspective on Managing the Claims Process, Sean Scope Tax Strategies for Roofers, Attorney Tim Johnson, Dashaun Bryant “The Roof Hustle”, Dan Walrack $18m Networking, Nolan Snyder Going Over New Manufacturer Letters, Tim Johnson Policy Walk Through, Daniel Etimoff Endorsements and Exclusions

Course Content

"Big shout out to John Senac and Chris Zimmerman for there monthly private zoom trainings they have been doing! Very in depth training and mind blowing. You will learn a ton of valuble information that they have learned and implemented with many years of hard work in the industry. (...) If you were like me,and are thinking, "I don't have the time or money for this training, or not worth the investment" I would encourage you to think again, as only one claim overturned can potentially cover months or years of training and you can use there techniques over and over for many other claims. (...) You won't regret it." -Brandon Troyer
"(...) After a recommendation from Chris Zimmerman, Troy Brooks was able to submit an entirely new estimate using Mark, who's an expert at this particular program and almost tripled the amount back for the customer with a full replacement. Can't thank you guys enough for helping our business boom!" - Cherish Kennedy

John Senac

John Senac aslo known as, The Roof Pro, offers advanced training that covers areas, facts, and documentation that is often overlooked in roofing courses. John is also behind the NTS facebook group and teaches for Owens Corning. With John's insights, even seasoned pros can improve their knowledge!
John's Work

Chris Zimmerman

Chris Zimmerman has been involved in the roofing industry since his father opened Zimax Roofing and Remodeling in the mid-1990s. He founded At Your Service Roofing and Remodeling in 2005 and has been actively engaged in the insurance restoration side of the industry since 2012. As the founder and sole owner of At Your Service Roofing and Remodeling, he has steered the company toward consistent growth with margins well above the industry average, all while providing the Cincinnati, OH market with exceptional customer service. In 2021, At Your Service Roofing and Remodeling was honored with Platinum Preferred Contractor status by Owens Corning. Chris has earned a respected reputation in the industry for his expertise in systems and processes, fostering company culture, promoting innovation, and staying on the cutting edge of this ever-evolving field. Since 2022, Chris has been a featured guest at roofing conferences across the Midwest and southern states, addressing thousands of contractors on a wide range of topics. In 2023, Chris officially assumed the role of an active business consultant, serving contractors from Minnesota to Georgia. Currently, he consults with over 100 roofing companies, offering his experience, wisdom, and vision to contractors aiming to grow their businesses with a strong foundation and unwavering commitment to customer satisfaction. Chris and his wife Heather have been married since 2004 and are raising their four boys on the east side of Cincinnati. Heather, having retired from her photography business, now focuses on homeschooling their four children. When Chris is not working or spending time with his family, he enjoys coaching his son's football team, pursuing shotgun sports, and enjoying bourbon and a cigar whenever the opportunity arises.
Chris's Work

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